Katie Birch is a dynamic commercial leader with a multidisciplinary background spanning media, advertising, technology, and talent strategy. As Senior Director of Indeed Singapore, Katie leads by uniting data, human insight, and technology to help businesses across Southeast Asia achieve their hiring goals and long-term growth outcomes. With over 20 years of experience across Australia and Asia, she has built and scaled high-performing teams, inspired brand-driven business transformation, and shaped impactful employer branding strategies that place people at the centre.

Katie is deeply passionate about the psychology of communication, the influence of language, and the intersection of AI and human connection in the workplace. She draws on her background in sports coaching, hospitality, and creative arts to bring empathy, energy and imagination to the way she leads and influences. Whether she’s motivating a team, solving for business outcomes, or shaping the next evolution of the candidate experience, Katie leads with clarity, heart, and purpose, always with a sharp focus on regional nuance and the potential of Southeast Asia.

Katie is a proud mum of three young children, two toy poodle cross dogs, and is originally from Melbourne, Australia—though she’s called Singapore home for over a decade.