Topic
The Real Deal with Employee Value Propositions: Scaling your employer brand strategy to create relatable, real and relevant talent experiences (Business Case)
Well-crafted Employee Value Propositions (EVPs) are more than a recruitment tool—it’s a powerful foundation for shaping a company’s culture, retention strategies, and overall employer brand. But how do you ensure your EVPs aren’t just words on a career page but a lived experience for your employees?
Emma is an experienced and passionate employer branding professional with over 20 years in the industry. Starting off in London in advertising agencies buying newspaper ads, she has spent the past 12 years in Asia in a variety of in-house Employer Brand roles from Deutsche Bank, Signify, TiktTok and Haleon. In addition to running her own Employer Brand consultancy, she manages an active ‘Empower EB Community’ full of passionate Employer Branding folks.
With a clear focus on driving forward and executing employer brand campaigns, Emma is committed in developing effective and innovative talent attraction strategies, providing the best candidate experience and proven ROI. As a busy mom of two young boys, she loves coffee.
Topic
The Real Deal with Employee Value Propositions: Scaling your employer brand strategy to create relatable, real and relevant talent experiences (Business Case)
Well-crafted Employee Value Propositions (EVPs) are more than a recruitment tool—it’s a powerful foundation for shaping a company’s culture, retention strategies, and overall employer brand. But how do you ensure your EVPs aren’t just words on a career page but a lived experience for your employees?
