Lana Macapagal is a seasoned communications, branding, and marketing leader with extensive experience across the tech and retail industries. Currently serving as the Head of Communications, Branding, and Marketing at ING Hubs Philippines, Lana drives strategic initiatives that elevate brand presence and strengthen stakeholder engagement.

Prior to ING, she served as PR Lead for Asia-Pacific at Rakuten Viber, where she enhanced the platform’s regional influence and empowered Filipino MSMEs through initiatives like Pinoy Dream Negosyo. Her early career in retail marketing sharpened her skills in storytelling and integrated campaigns.

With a strong belief in the power of authentic, newsworthy narratives, Lana expertly aligns local strategies with global brand objectives. Her strengths lie in strategic storytelling, relationship building, and creative vision, always ensuring impactful communication across all platforms.

Beyond her professional work, Lana is a passionate advocate for women’s empowerment and a firm believer in continuous learning. She enjoys lifting weights, playing golf, reading, traveling, and connecting with new people from around the world.